9/25/2023 0 Comments Flawless scalp soothing tonic![]() Now, a partnership with the organic-snack company Bitsy’s means that with every purchase of the book, Bitsy’s provides a case of their snack to Win NYC, an organization that works to provide safe housing and programs for homeless women and children. Otherwise, she’s focused on bringing awareness to a good cause: Earlier this year, Union published a children’s book, Welcome to the Party. With her Flawless relaunch complete, Union is planning an eventual brick-and-mortar location, as well as a second wave of products focused on restoring damaged strands. “We don’t really think about it like a sunscreen, when we actually should.” ![]() But you need heat protection if you are sitting outside in the sun, just to protect your hair too,” she says. Her secret weapon is the Heat Protector: “We tend to think of heat protection just in terms of blow-drying. When her hair is out, her favorite product is Flawless’s 3 Minute Restoring Conditioner, with its nourishing castor oil. When she’s rocking her braids, Flawless’s Scalp Tonic is a staple, thanks to lilac extract, tea tree, and peppermint. “My 40s were all about loving myself, however I show up, and being okay with that,” Union says. The professional experience had an impact on Union’s personal life too. She succeeded in defining what her character could be-showing that a hairstyle doesn’t dictate what qualities a person possesses. Some colleagues argued that her character was meant to be a businesswoman, implying that braids wouldn’t fit with that persona.” I realized how we sort of internalized that respectability politics and what hairstyles mean and represent,” Union says. Despite being the executive producer, she was met with pushback. In 2015, when Union was in her early 40s, she requested to wear braids on the set of Almost Christmas. She found the system maddening, with ever-shifting goalposts of “respectability politics-all these things.that you need to do in order to be accepted and exalted.” Eventually, she decided to make her own rules. “So, it was like, I just got to get a few more jobs, then maybe they’ll let me have access to the good hair.” “I started hearing that they would have the best hair in a vault in the back, and you had to reach a certain amount of Hollywood fame or whatever to even get access to that good hair,” she remembers. In a quest for the perfect weave, she surveyed various hair shops and realized how directly fame was tied to what she could access. When Union went from playing teenagers to more adult roles in her 20s (think: Moesha to Deliver Us From Eva), hair played a big role in that transition. “I just want to be a part of people’s hair-health journeys and a part of that evolution.” It’s about having a “flawless soul,” she says. Rather than it being about achieving a flawless look, she hopes to help consumers prioritize hair health. Union also wanted to shift the messaging behind the brand. “What’s the point of creating great products the people they’re meant for can’t afford them?” Union tells Vogue over the phone. ![]() The brand’s new iteration is all about offering salon-quality products at an affordable price point. Beyond acting in memorable roles (from Bring It On to Being Mary Jane), Union has been writing books, dominating fashion week front rows-often alongside her equally chic husband, Dwayne Wade-and most recently overseeing the relaunch of her haircare brand, Flawless. Gabrielle Union is iconic in every lane she occupies. ![]() Each week, these women share their favorite hair rituals, products, and the biggest lessons they’ve learned when it comes to affirming their beauty and owning their unique hair texture. Texture Diaries is a space for Black women across industries to reflect on their journeys to self-love and how accepting their hair, in all its glory, played a pivotal role in this process.
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